The UNSW Centre for Interactive Cinema (iCinema) explores new forms of virtual and physical interactivity.

The Centre is an interdisciplinary hub spanning the Faculties of Art & Design, Arts and Social Sciences, Engineering, Law and Science. iCinema creates applications for next generation technologies that prototype new aesthetic forms of information, recreation, research, training for deployment across the cultural, industrial and environmental sectors.

iCinema partners with a broad range of industry and academic partners nationally and internationally, including sustaining partners the City University Hong Kong and ZKM Center for Art and Media, Karlsruhe (Germany).