Mitchell Farmer completed a Bachelor of Design at UNSW Art & Design.
When Mitchell Farmer landed an internship at the award-winning Australian digital design agency, REBORN, in 2016, he was excited but unaware of the extent of industry knowledge and creative expertise that would be imparted to him over the coming months. Professional work placements figure prominently in the degree programs offered by UNSW Art & Design, and the opportunities offered to design students are exceptional.
Like most design students at UNSW Art & Design, Mitchell took up his placement in his final year of study. Simultaneously he began to outline his intended goals for his final graduation project, a graphics and digital campaign to be exhibited as part of the 2016 A&D ANNUAL Graduation show.
REBORN, based in Sydney’s Chippendale, employs 40 full-time interactive creatives, developers, animators, designers, and strategists. Their goal, says managing director Noel Magnus, is to “marry our digital capability with mainstream account management, communications strategy, and creativity from the storytelling world”.
REBORN are always on the lookout for new talent in the form of interns to help develop and roll-out innovative content and experiences for clients and consumers. Mitchell, a proven high-achieving final-year design student slotted in perfectly. He brought knowledge and passion in the areas of Graphics Media, Spatial Design, Typography, Graphic Illustration, Branding, and Publication Design. And he was able to use his fresh visual ideas and dedicated approach to meeting client requirements to help deliver design solutions for MILO, Nestle, Nescafe, Mitchem, and the CSIRO. Mitchell views the internship as one of the highlights of his university experience.
Mitchell’s other moment of personal satisfaction was the completion of his honours project. Festival Friends was a holistic campaign addressing the dangers of illicit drug use at Australian music festivals. Mitchell’s campaign sought to communicate the message of how to have fun without risking one’s health or life. Using the tagline “Party Like a Pro” disseminated via posters, apps, a website, and social media, Mitchell promoted healty habits to last the duration of the festival, such as “Drink Water, Dance Longer”.
The project was viewed so favourably by Unharm, a not-for-profit organisation geared at drug law reform, that they rolled out the campaign for real in 2017.