The Bachelor of Design/ Bachelor Media in Public Relations and Advertising double degree combines a hands-on, future-focused design education with practical advertising and communication skills to represent and promote companies, governments, agencies, individual clients and brands.
The degree will equip you to be a leader in communication with integrated skills across key design specialisations including graphics, 3D visualisation, interaction and experience design.
Duration: 4 years full time
2019 Guaranteed Entry: 86
Assumed Knowledge: Visual Arts
Please note: The Bachelor of Design/ Bachelor of Media (PR and Advertising) (4824) is accepting its first intake in February 2019. If you are applying for entry in July 2018, please view the Bachelor of Design (Hons)/ Bachelor of Media (PR and Advertising) (4818) and contact us to discuss your options.
- Design Studio Specialisations
- Media in Public Relations and Advertising Areas of Study
- More Information
Throughout the design component of the Bachelor of Design / Bachelor of Media (PR and Advertising), you will utilise world-class facilities, workshops and equipment to design, create and share your work.
The degree features six disciplinary studio areas, from which you will choose at least two.
In the 3D visualisation studio, you will delve into the computer-generated world and explore a variety of methods used to generate virtual environments. Through live, hands-on experiences, you will use key technologies such as virtual reality systems to develop a suite of design practices and skills that will enable you to contribute to a growing digital industry.
In the crafted object studio, you will bring together ceramic, furniture and jewellery design in an engaging exploration of materiality, form and practice. Through hands-on experiences and experimentation, you will refine your design practice and become exposed to a variety of craft and design related industries.
In the experience design studio, you will explore the way people experience and interact with space, connecting this with ideas of the body, materiality, culture and spectacle. You will learn to design spatial, time-based and atmospheric conditions that affect engagement with the built world. You become prepared to design for fields such as exhibitions, events and performing arts.
In the graphic design studio, you will develop and build upon the fundamental skills required for the manipulation of image and type. You will engage with briefs ranging from publication design and visual identity to more complex issues of graphic design for 3D and digital spaces.
In the interaction design studio, you will work within a future-focused discipline that is transforming modern life. You will learn to design interactive experiences associated with digital systems, products, websites, environments and services. Engaging with the practical application of concepts and theories, you will be prepared for a career in User Experience (UX), and wider interaction design.
In the textile design studio, you will investigate the rich cultural and social histories of textiles and expand on them to form experimental and future-oriented design practice and thinking. You will engage with textile practitioners in preparation for your contribution to diverse industries spanning textile design, wearable art, costume and fashion design.
In addition, you will have the opportunity to broaden your skills and knowledge by selecting from a wide range of elective courses from across our art, design and media programs.
In the Media component of the Bachelor of Design / Bachelor of Media (PR and Advertising), you will explore both the theoretical and practical aspects of Public Relations and Advertising through a range of core and elective courses.
- Media, Culture and Everyday Life
- Media, Society and Politics
- Media Industry Contexts
- Public Relations Principles
- Communications Strategies
- Public Relations Discourse
- Media Portfolio
- Crisis Communication
Students also choose elective courses to study in media, PR and advertising.
- Mobile Cultures
- Global Media
- Social Media
- Digital Technology and the Self
- Advanced Media Issues
- Media in the Asia-Pacific
- Media Power
- Media and Climate Change
- Current Debates in Media
- Media Internships
For more information about each component of the Bachelor of Design / Bachelor of Media in Public Relations and Advertising, including career opportunities, please see each degree page.
If you can’t find the information you’re looking for or would like to speak with one of our advisors, please don’t hesitate to contact us